DW-WORLD: Of Mortarboards and Mocha: Coffee Seller Flogs Education German coffee-cum-consumer-goods chain Tchibo is selling caffeinated beverages powerful enough to keep students pulling all nighters -- and the college degree to British PM wins key vote on terror laws ...
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(14.11.2007) DW-WORLD: "Ethno-Marketing" Helps German Firms Expand Customer Base Increasingly, German companies are expanding their markets without going overseas. A new focus on ethno-marketing is helping them reach out to the country's large Turkish population. (18.10.2006) DW-WORLD: Tchibo on the Front Line Patrolling in Afghanistan is perilous at the best of times but even more so when your army equipment is not up to scratch. But German troops have no worries: they buy their own quality kit from high street store Tchibo. (11.05.2006)
(Deutsche Welle)
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